Spotlight Locally · Video Ad Creatives for Home Service Pros

Book more estimates from the ad budget you're already spending

Authentic video ad creatives for high-ticket home service contractors running Meta ads. Real creators, the owner positioned as the local authority, a fresh batch every month, all done for you.

No filming on your plate. No stock photo ads. No long-term contract talk before you see the work.
$10M+
Ad spend managed
$2.5M/mo
Largest campaign managed
10X
Top campaign ROAS
RoofingSidingWindowsHVAC ReplacementBath RemodelFoundation RepairFencing
What we do

Done-for-you video ad creatives, delivered every month

You stay on job sites. We handle the entire creative side of your Meta ads, from script to launch-ready video.

01 · We script

Angles built from your business

Ad scripts written around your actual jobs, offers, and reviews. Not recycled templates from some other contractor two states over.

02 · Creators film

Real people speak for you

Vetted creators deliver your message on camera and position you as the trusted local expert. You never have to film a thing.

03 · You launch

Edited, captioned, ad-ready

Finished vertical video cut for Meta, delivered ready to run. A fresh batch lands every month so your account never goes stale.

Why this works

Your dashboard tells you that an ad won. Never why.

Most contractors test a few creatives, watch one outperform, then start the next round from zero. The cost per estimate creeps back up and the winner fatigues with nothing behind it.

The problem

Job photos and boosted posts hit a ceiling

The same before-and-after album in every ad, the owner too slammed to film anything, and clicks from people who flinch at a real quote. Spend goes up, booked estimates don't follow.

The fix

Authentic creator video, owner as the local expert

A real creator on camera speaking for your business, with you positioned as the trusted local authority. It reads like a neighbor's recommendation, not an ad, which is exactly why people stop scrolling.

The loop

Every batch is built on the last winner

Instead of guessing at new angles each month, we reverse engineer why the best performer of the batch worked, then use that as the blueprint for the next round.

STEP 1
Batch of angles
Multiple creatives framing your offer from different angles go live.
STEP 2
Winner emerges
One outperforms the rest on cost per booked estimate.
STEP 3
Break down why
Hook, offer framing, proof, delivery: we isolate what made it win.
STEP 4
Blueprint next batch
The next round starts from the winning formula, not from zero.
Then the loop runs again ↻ every batch compounds on the last
The operator behind Spotlight Locally

$10M+ in managed ad spend before we ever pointed it at contractors

Ben Baxter, founder of Spotlight Locally, has run paid campaigns for national brands including Ka'Chava, Nas Daily, Kinobody, and SarahBethYoga. Same playbook, now built for high-ticket home services.

Kinobody
Fitness / Course Launch
6 Figures in 40 Days
Six-figure revenue lift from a single course launch at a 10X return on ad spend.
Nas Daily
Education / Creator Course
Sold-Out Launch
High five figures in new revenue in 30 days, seats sold out, 10X return on ad spend.
SarahBethYoga
Wellness App
8X ROAS
Mid five figures in Black Friday revenue in under 30 days on a modest test budget.
Ka'Chava
8-Figure DTC / Google Ads
+50% YoY Q4
Record Q4 revenue growth managing seven-figure monthly campaigns across Google, YouTube, and Performance Max.
Pacific Rim Athletics
Local Gym / YouTube Ads
6 to 7 Figures
Annual revenue tripled in 18 months on YouTube ads, with lead costs held steady across 3 years of campaigns.
Wagr
Sports Betting App
Acquired by Yahoo
User acquisition goals beaten by 250% at costs 40% under target, setting up the 2023 acquisition.
Before vs after Spotlight Locally

What changes when the creative changes

Running ads without us

  • Same job photos recycled in every ad
  • Owner too busy on job sites to film anything
  • Clicks from people who flinch at the quote
  • No idea why one ad worked and the next flopped
  • Weeks of waiting whenever you need new creative
  • Ads that look like ads, so people scroll past

Running ads with us

  • Fresh creator video ads delivered every month
  • Zero filming on your plate, scripting to edit handled
  • You positioned as the local expert before the estimate
  • Every batch built on the last proven winner
  • Predictable monthly creative cadence
  • Content that reads like a neighbor's recommendation
Client testimonials

Owners who took the leap

"I would definitely recommend Spotlight Locally. You and your team understand what we're trying to do as entrepreneurs in our local community."
"I don't like to be in videos and it takes a lot more time than I feel like I have to give to it. The first finished video I thought was really good. Don't wait. Giselle and Ben make it easy."
Brannon · Owner, Odyssey Builders · General Contractor
Watch on YouTube
"Once I saw the video I was like wow, I didn't know we can do that. It was amazing. 10 out of 10."
"I was super afraid to speak on camera and you make it so easy on us. It's having a lot of views, our video, on social media. You guys are great. Give it a try."
Jesus & Faviola · Owners, JD General Construction
Watch on YouTube
"From the bottom of my heart, I would definitely recommend Spotlight Locally. I would say every business owner should do business with you guys."
"Word of mouth will get you far. But if you want to get to that extra milestone, I think you should do it. It's the cost of being successful."
Mikey · Owner, El Cubano
Watch on YouTube
Next step

If you're spending on Meta and the estimates aren't following, the creative is the problem

Grab a time below. We'll walk you through exactly how the monthly creative system would run for your company and your market.

SPOTLIGHT LOCALLY · YOUTUBE.COM/@SPOTLIGHTLOCALLY